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Cornell University

Cornell Campus News
Importance
1
Liquidity Risk
by Cornell Business

Jan 01, 2015
“The following is the first in a series of letters I received from my so-called financial advisor a couple years ago amidst the financial crisis. Perhaps this is a cautionary tale. ---- Dear Mr. Beideck: This letter may be hard for you to read, but I can assure you it is equally hard for me to write.”
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Importance
1
Cut the Waste: It's time for e-Textbooks
by Cornell Business

Jan 01, 2015
“The Johnson School has made it a priority to find ways to decrease wastefulness and increase efficiency. Last year we hosted a very well received Net Impact Conference, this year we tackled the waste of paper cups at our Daily Coffee Hour, each year our SGE program is recognized as a productive and forward thinking immersion.”
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Importance
1
Sustainable Business Insights from SGE Trek
by Cornell Business

Jan 01, 2015
“Thirty-one Johnson school students participated in an SGE trek to the 2010 Net Impact Conference in Ann Arbor, MI. On the way, the group met with a variety of leaders tackling sustainability issues across several industries. As Alex Green '12 noted, "it was interesting to see how and why different companies use sustainability.”
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Importance
1
Club Culture
by Cornell Business

Jan 01, 2015
“The month of November will bring with it the excitement of club elections. Whilst we've seen several new clubs spring up over the fall, there are still so many needs that aren't met by existing clubs. So I felt obligated to do my part in helping you identify the next club sensation for you to lead into 2011.”
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Importance
1
BRV Company Goes Public
by Cornell Business

Jan 01, 2015
“BRV portfolio company Pacific Biosciences (PacBio) raised $220 million in its Initially Public Offering (IPO) on Oct 27th, making it the first BRV company to go public. The stock opened at $16 on the Nasdaq, right in the middle of their expected $15-$17 range and closed their first day up almost 3%.”
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Importance
1
"Business needs to lead. Business will drive policy, not the other way around."
by Cornell Business

Jan 01, 2015
“That was the message delivered by Gary Hirshberg, the CE-YO of Stonyfield Farms, at a rousing keynote address that ended with a standing ovation at the Net Impact Conference in late October. Over thirty Johnson students ventured to Ann Arbor, Michigan for the conference and many were inspired by Hirshberg's messages.”
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Importance
1
Some Perspective
by Cornell Business

Jan 01, 2015
“I find these next couple of weeks at the Johnson School to be extremely interesting. The first years have just come out of the initial half of the core, and are quickly shifting gears to get started on the next half. The interview preparation and networking will be more intense; the bankers will skip the socials to make friends on Wall Street; the consultants will sit down with anyone who is willing to run through cases, and if you thought Sage Hall was buzzing before, it'll be a whole lot busier over the next month and a half.”
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Importance
1
FIRST ANNUAL "BATTLE OF THE BRANDS" ROCKS JOHNSON
by Cornell Business

Jan 01, 2015
“Cue the AC/DC and break out your "4 Ps"! This year, the Johnson Marketing Association introduced a hands-on twist to its former Marketing Symposium tradition, with the 2010 "Battle of the Brands." As the 1st Annual Johnson Marketing Challenge, "Battle of the Brands" let teams compete in creating and executing marketing plans for real branded products, with the chance to win a $1,000 prize.”
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Importance
1
Cornell Team Takes Second Place in National MBA Human Capital Case Competition
by Cornell Business

Jan 01, 2015
“On October 14th-16th, a group of six students traveled to Nashville, TN to compete in the fourth annual National MBA Human Capital Case Competition. The Cornell team, made up of members from the Johnson School, Industrial Labor Relations School, and Professional Studies Program, placed second in this highly competitive event.”
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Importance
1
Alumni, students and faculty come together for the first annual Johnson Energy Connection
by Cornell Business

Jan 01, 2014
“Over the past few years our need for energy and our reliance on it for nearly every aspect of our lives has increased. This has been reflected in the student community at Johnson, with a marked increase every year of students interested in careers in this industry.”
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