Be passionate. Get good grades and test scores (I had a 3.99 from a lower-medium quality public high school and got a 35 on the ACT exam). Visit - if you visit, I can't see how you wouldn't want to go here.
I would have to reiterate the importance of getting exceptional grades and test scores, and encourage prospective students to clearly demonstrate a proclivity for thinking out of the box, and engaging with their communities.
You need a "hook". Most students are exceptional at academics AND music, athletic, volunteerism, etc. Write a good essay that shows the admissions committee something about yourself. Don't be afraid to go outside of the box--they like that.
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