I applied really late actually, but I think my essay and B+/A- GPA got me in. They really read your essays carefully, so I would make it the best I can. If you're accepted, the letter talks about things written in your essay, so that's how you will know they really read it.
Interviewed with admissions, lots of community service and ambition. Getting in isn't too horrendously difficult, but staying in and keeping your grades up is the difficult part.
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